A female empowerment brand leading a global movement through its world-famous events and social platform.
- London, United Kingdom
Categories: Entertainment Mixed Digital/Non-Digital B2C
- Social Media
- Company number
- Incorporation date
- 26 Apr 2011
- Investment sought:
- Equity offered:
Killing Kittens is a female empowerment brand, promoting positivity for women of all ages and sizes. We do this by creating extraordinary experiences - both online and offline.
Our social network app is home to over 120,000 liberated members, who use our platform to connect with like-minded people, brands and content. Our world-famous events are held in over 12 countries, where we partner with top brands to deliver unforgettable experiences the world over. Whether it’s our inspiring workshops, fun socials or our renowned parties, we deliver experiences at all stages of the sexual liberation and empowerment journey.
We employ a female-first attitude in everything we do. We put women in control and encourage integrity, respect, confidence and body positivity for all. Up until now, KK has remained an underground movement, but we are ready and determined to take KK to the world, enabling the total fulfilment, freedom, expression and safety of millions of women globally.
Female inequality is dominating the media. We believe the world is changing and we’re on the verge of seeing social, economic and sexual equality. KK was formed in 2005 with the vision of a female-first future and we’re now part of the millennial female-empowerment movement, which has since swept social media and popular culture, including female-first dating apps like Bumble, and the #TimesUp campaign.
Created in response to demand from young, independent women and couples who needed something more, we created exclusive and decadent events that are fully focused on the pursuit of female pleasure - where women are in control. We set out to create a safe and fun environment, where the stigma of sexual expression was left at the door.
Since 2005, Killing Kittens has moved beyond just events and has grown a loyal online community of women, gentlemen and couples – connecting and meeting all over the world.
Substantial accomplishments to date
2005: Killing Kittens is founded.
2005: Emma Sayle named in London's Most Influential Movers and Shakers by Time Out.
2009: KK expands globally to Ireland and Australia by popular demand.
2012: New party concepts launched.
2014: First version of the KK social platform launched.
2017: £1m annual turnover for the year to April 2018 20% increase in revenue YOY (Based on unaudited management accounts).
2017: Social platform generates over $350,000 in subscription revenue (Based on unaudited management accounts).
2018: 120,000+ users on KK social platform (30% increase).
2018: Safedate app launched - 5,000 downloads.
2018; Fundraised over £580,000 on Seedrs majority from own KK community.
2019: Socials and Workshops Events launched.
2019 Q2: Sistr app launched.
2019 Q2: Sold rights to the KK origin story to Production Company X.
2019 Q2: Phase 1 of the KK social network launched.
Offline - we generate revenue through ticket sales for our events held around the world. Ticket buyers must be members of the KK social platform in order to purchase tickets. Eligibility rules apply for certain events e.g. for KK Parties, once they are members, females and couples are eligible to purchase tickets, however single males must be invited by a female or couple.
The future will see us expand on brand alliances, sponsorships and retail revenue from brand apparel.
Online - The KK web app is free to use for the basic membership with a nominal sign-up fee, but users must pay a monthly subscription in order to use some of the premium features on the platform.
Use of proceeds
We intend to use the funds raised in the following proportions:
45% Growth Marketing - We intend on increasing brand awareness to grow our community. This involves a fully specced marketing activation campaign in the UK and US.
45% Product innovation - With our new technology already being built, we aim to increase online revenue and retention from new and existing subscribers.
5% Hiring - Talent acquisition to build out from the core team.
5% Operations - Maintain running costs of online and offline operations.
This is all to prepare KK to enter into a full series A growth round.
Please note, the company currently has an outstanding loan balance of £29,949 with Funding Circle as of June 2019, which is paid back monthly in instalments of £1,581.38.
Proceeds from this fundraise will not be used to repay this loan.
Capital Structure & Further Share Issuance
The company currently has 1 existing share class in issuance, Ordinary Shares.
However, the company has put in place a further 4 classes of growth shares, collectively referred to as "Hurdle Shares". These are; Hurdle A Shares, Hurdle B Shares, Hurdle C Shares, and Hurdle D Shares.
Hurdle Shares are non-voting and each class only participates in capital redistributions alongside ordinary shareholders when the total assets of the company reach the relevant hurdle amount.
These hurdle amounts are as follows:
Hurdle A Shares have a hurdle amount of £10m,
Hurdle B Shares have a hurdle amount of £15m,
Hurdle C Shares have a hurdle amount of £20m, and
Hurdle D Shares have a hurdle amount of £30m.
It is proposed that in future the company will issue to current employees, in aggregate:
(i) 137,500 Hurdle A Shares;
(ii) 110,000 Hurdle B Shares;
(iii) 80,000 Hurdle C Shares; and
(iv) 40,000 Hurdle D Shares.
The impact of issuance of these shares (dilution) has not been included in share price calculations for this fundraise.