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London Sock Company

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We are a stylish sock brand for the modern gentleman, conveniently delivered online and via subscription.

103%
 - 
Funded 4 Sep 2020
£510,021 target
£527,935 from 94 investors
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Business overview

Location London, United Kingdom
Social media
Website www.londonsockcompany.com
Sectors Clothing & Accessories Digital B2C
Company number 08694788
Incorporation date 18 Sep 2013
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Investment summary

Type Equity
Valuation (pre-money) £9M
Equity offered 5.53%
Tax relief

EIS

  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 94
  • Discussion
  • Documents

Idea

Introduction

Hi, I'm Dave, co-founder of London Sock Company. In 2013 my co-founder Ryan and I left our city jobs to launch a new, direct to consumer sock brand, serving the modern professional.

Why?

Socks are one of the fastest growing apparel categories, forecast to be worth £34Bn-£45Bn by 2027. For men in particular, they are the new tie.

With technology skills at our core and by leveraging data and AI, we are aiming to deliver a new experience of socks, direct to our modern consumer – in the UK, the US and now parts of Asia too.

With minimal investment we achieved £2.2m revenue in 2018, up from £1.2m in 2017. Our backers include British supermodel David Gandy, Venrex (VC), and a series of experienced angel investors from the retail and technology industries.

We're riding a huge growth curve and are excited to welcome new Seedrs investors to join us and help us on our journey.

Key Information

Outstanding Debt

Overdraft facility maximum £500k, currently £200k utilised.

Private 12 month loan of £100k repayable in Q1 2021.

£50k Covid-19 Government bounce-back loan, taken in July 2020.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £9,015,764

Pitch type

There are 4 types of investment pitch available on Seedrs.

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Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.