A crystal-clear twist on a classic Margarita, expertly pre-mixed, beautifully bottled and ready to serve.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | mirrormargarita.com |
Sectors | Food & Beverage Non-Digital Mixed B2B/B2C |
Company number | 13515432 |
Incorporation date | 16 Jul 2021 |
Investment summary
Business highlights
- Voted 7th BEST COCKTAIL IN THE WORLD by Time Out
- Created by experts & authentically 'Bar Quality'
- Stocked in 178 Sainsbury's stores nationwide
- In talks with 4 international export markets
Key features
Idea
Introduction
A show-stopping and innovative ready-to-drink-cocktail range, Mirror Margarita is a crystal-clear reimagining of one of the world's most iconic and popular cocktails. Created by globally renowned agave spirits expert Deano Moncrieffe - Founder of multi-award-winning London bars Hacha (winner of CLASS Specialist Bar of the Year 2022 & 2023, Top 500 Bars 78th Most Influential Bar in The World).
Be it at-home hosting, corporate hospitality or large-scale events and sporting venues, time is of the essence but quality is non-negotiable. Mirror Margarita provides a conveniently ready-to-serve cocktail of unrivalled quality and desirability, expertly pre-mixed and ready to pour over ice.
Traditionally Margaritas have always been made with fresh lime juice and agave syrup – Mirror Margarita uses neither. With the enormous carbon footprint of lime import, mounting strain on the agave industry, and reducing wastage in mind we instead use a mix of citrus essences and acids, which allows for an eco-friendlier recipe of crystal- clear purity that is lower in sugar and conveniently lasts months rather than only days as it would with fresh juice.
Monetisation strategy
Mirror Margarita's monetisation strategy focuses on addressing a market gap by offering a high-quality, ready-to-serve cocktail. By creating a super premium tier within the thriving RTD category, we aim to encourage consumers to trade up or trade over to our premium product.
Since our inception in 2021, we have strategically built a strong community and expanded our presence across various channels. Our turnover increased by 89% YOY in our second year of trading and we are now in discussions with a global distributor to aid growth into tried and tested channels where we have pinpointed high opportunity for growth:
* On trade
- First Class and Business travel
- Corporate Hospitality
- High volume event venues
- 5* and luxury hotels with our 200ml minis
- VIP Nightclubs
* Off trade
- Global Travel Retail
- Luxury department stores and gifting
- Specialist drinks retailers and delis
- Mid and top level grocery
* Events and partnerships
- Wet sales and brand presence at events in fashion, art, music and film
- Partnerships with luxury brands for gifting and bespoke bottlings
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