Primordial Radio serves the UK rock and metal community by combining the intimacy and personality of radio with the freedom, control, and choice of digital streaming. Users will control the music surrounding the emotion, opinion, and personality of the station, giving a simultaneous unique and shared experience. Our community is fiercely independent but don't want to be alone.
The core team is built of members of the target audience who have faced the challenges of sustaining a rock and metal radio service within the traditional media model and recognise the digital opportunity to unite an under-served audience with the music, personalities, content, and freedom they crave.
Primordial Radio is owned and built by its target audience and community with a clear and experienced executive creating the output reflective of a democratised process.
The premise is to unite this scattered, disenfranchised, and fragmented audience by providing a service for which they have asked for years.