Residently is building the brand for the world’s $2 trillion long term home rental market.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | residently.com/ |
Sectors | Property Digital B2C |
Company number | 10834962 |
Incorporation date | 23 Jun 2017 |
Business highlights
- 47x growth in homes over 2 years, 84% MAU, 4.8/5 on Trustpilot
- Founders previously sold Shutl to eBay in 9 figure deal
- Backed by investors inc. Felix Capital, LocalGlobe & AO PropTech
- Also raising via a SAFE (£2.4M raised). EIS application submitted
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Idea
Introduction
Renting sucks.
In a world where we expect to secure a taxi, takeaway or trip away in seconds, why do we tolerate friction and uncertainty where we spend most of our time and money? The mad scramble every time we need to move complete with endless paperwork and limitless anxiety.
Our super-app unifies the rental lifecycle, helping renters find, secure, live in and move home seamlessly.
Imagine a world where renters can:

Secure their next home months in advance, before giving notice on their current home. Helped by reviews and information from people who have lived in that home before them.
Breaking the cycle of compromise.

Build their profile across all the homes they’ve rented - and then use it to skip the paperwork when it’s time to move. Giving them the freedom to move as easily as booking a holiday.

Customise their home to their taste and needs. Choose from a range of furniture packages, home improvements & services all ready when they move in.
Monetisation strategy
Residently plans to generate revenue by taking a share of the value we create for different participants in our ecosystem:
1. Transaction fees - We will charge a % of rent for the removal of costs and elimination of void periods.
2. Membership fees - We will charge a % of rent letting residents give notice on their home at any point and move on their terms.
3. Affiliate fees - We will charge a % commission on home services sold to residents on the platform e.g. cleaners, movers, utility providers etc.
At a current annual average rental value of £21k pa, a commission of 2% on 2% of the market in the UK & US would translate to a $250m revenue business.
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