STELAR

Idea

Introduction

STELAR is a purpose-led brand, founded on the principles of community, craftsmanship, transparency and regeneration.

Born and established in Bali, we collaborate with local artisan communities to create luxury handcrafted bags and accessories that preserve high-level heritage weaving skills.

Our mission: To build a modern luxury brand, setting new industry standards of traceability by bringing value to the people and skills behind each item we create, not only the item itself.

We believe that knowing where your purchases come from should be a standard, not a luxury. Which is why everything we make is accompanied by a unique digital code, connecting you to the artisan who created it.

We produce in communities not factories, using natural materials, where possible.

We sell online, and in leading department stores, boutiques and resorts across 4 continents and plan to scale, supported by a robust business model that’s designed to deliver continued growth.

Monetisation strategy

STELAR is executing an international multi-channel distribution strategy. Our vertically integrated production model generates high-intake margins, designed to deliver growth. Our global online store delivers a compelling, immersive brand and product experience, with localised currency options.

We will continue to expand our dynamic calendar of on and offline pop-up events, private trunk shows, brand collaborations and partnerships, which build awareness and accelerate new customer acquisition. We also have longer term ambitions to create an experiential flagship store to provide a complete immersion into the world of STELAR, with artisan-led workshops and customised products.

Additional international wholesale partnerships will continue to drive brand awareness and establish credibility; high-profile speciality retailers, iconic department stores, luxury hotels/resorts, and online multi-brand fashion retailers. Each item’s unique code drives new customers from these channels to our website.