Whey Forward Health
Leading global multi-brand health & wellness company. Over 500,000 users and £7.5m revenue.
REGENATIVE is a patented daily health supplement that optimises cellular health, boosts performance and helps combat the effects of ageing. As far as we are aware, this is the first product of its kind.
We are uniquely positioned to leverage our established infrastructure to launch REGENATIVE with impact and significantly disrupt the global health supplement, anti-ageing and beauty markets.
PROMiXX is the World’s Best-Selling Vortex Mixer, trusted by elite athletes and more than 500,000 users across the globe. With the touch of a button, we revolutionised the way consumers mix their health supplements.
Following extensive R&D and feasibility testing, we are now poised to capitalise on our extensive brand equity and take the brand mass market!
We are pleased to announce our transition into the blender category with the release of two, highly innovative and IP-protected blender products.
In a fast-growing market, where more than 75% of Americans are now consuming health supplements, we saw the need for a premium solution for carrying, mixing and consuming powdered nutritional products.
We now aim to leverage our brand equity with a transition into the mass market blender category. We believe our unique combination of industry-leading innovation and striking design aesthetic will propel the brand and help us secure significant market share.
Antioxidants: we spend over $3 billion annually to give our levels a boost, yet most of us are unaware that the single most powerful antioxidant is produced naturally by the body and found inside every single one of our cells.
We're talking about 'Glutathione,' and levels inside our cells are considered one of the best indicators of our overall health and predictor of longevity.
REGENATIVE supports natural Glutathione production inside our cells - a pioneering natural health supplement with significant market potential!
Substantial accomplishments to date
• More than 500,000 users and brand advocates.
• Utilised seed funding of just £56,000 to generate over £7.5m of revenue.
• Over 7,500 pre-orders of our newest vortex mixer, MiiXR - Now due for launch in Q2/Q3 2019 - https://vimeo.com/201963706.
• Over 2 million social media fans/subscribers thanks to our industry-leading content.
• Recruited a large network of high profile brand advocates who freely endorse our products across their social channels.
• Winners of two enterprise awards, including a grant to develop the REGENATIVE formula.
• Secured significant intellectual property with a substantial (and growing) portfolio of international utility patents, trademarks and designs.
• Invitation-only members of the Amazon Launchpad Platform – showcasing products from “todays brightest startups”.
• Significant investment into R&D and new product development roadmap with significant product launches scheduled throughout the next 3 years.
• Secured listings in over 1,000 retail outlets including major retailers Argos and Holland & Barrett.
• Partnered with over 20 international distributors and landed products in over 50 countries.
• Achieved 'Best-Seller', 'Most Wished For' and 'Most Gifted' status on Amazon over multiple years.
• Acquired dozens of key domains, including .coms for all of our brands.
• Built a very talented and passionate team.
• Constructed state-of-the-art company headquarters in Cardiff, UK, with space for us to grow.
Approximately 85% of revenue has been generated from direct-to-consumer sales via our global website (www.promixx.com) and 6 international Amazon marketplaces.
Following our domestic trade launch in October 2018, PROMiXX vortex mixers are now stocked in over 1,000 retail outlets throughout Europe including Argos and Holland & Barrett, as well as large specialty e-tailers Wiggle and Bodybuilding.com.
Note: the leading conventional shaker bottle brand is stocked in over 40,000 retail outlets in the US alone highlighting the size of the retail opportunity.
We have partnered with over 20 international distributors to whom we export directly from our manufacturing partners in China.
As a premium subscription model, REGENATIVE provides significant customer lifetime values and exciting potential for scale.
We plan for REGENATIVE to be available for purchase @ regenative.com, Amazon and specialty retailers.
Use of proceeds
Inventory - 40%
Increased inventory holding required to facilitate new market expansion and major retail credit terms.
New Product Development - 20%
Setup, tooling and mould costs for our new blender products.
Team - 10%
Key hires in Sales and Operations.
REGENATIVE Marketing - 10%
Digital advertising and influencer marketing campaigns.
Web & Systems - 5%
Implementation of new ecommerce platforms and custom ERP system.
IP - 5%
Strengthening our international patent and trademark protection.
Working Capital - 10%
The company has three loans totalling £214,900 outstanding, broken down as follows:
1) Amazon loan: £56,600. 6 monthly repayments remaining.
2) ESME loan: £117,700. 47 monthly repayments remaining.
3) Private loan: £40,600. 10 monthly repayments remaining.
None of the proceeds raised will be used to fund these debts.
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Learn more about who we are and what we've done in an edit of our 2018 Seedrs Video:
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