The Cheeky Panda
- Investment sought:
- Equity offered:
The Cheeky Panda offers a range of sustainable bamboo tissue and hygiene products that are available across Europe and the Middle East and some of the worlds top retailers including Boots, EkoPlaza, MonoPrix and Carrefour.
The Cheeky Panda is a category disruptor as we believe household tissue has seen very little innovation over the past few decades. Consumers seek more authentic and environmentally friendly brands and this is leading to mass adoption of the products and hundreds of 5 star reviews across multiple platforms including Amazon, Morrisions and Ocado.
The overall hygiene market is valued at over $200bn a year and our consumer research shows that we can be more than a 1% brand with more than 51% of people in a consumer survey saying they would swap from Kleenex to The Cheeky Panda.
The Cheeky Panda was created in 2016 by Chris Forbes and Julie Chen, with the goal of bringing the world’s fastest growing plant to the market as a more sustainable alternative to tree-based tissue.
The Cheeky Panda tissue range is unlike any other. As a green brand and B Corp, we hit all the current consumer trends, with our biodegradable wipe containing no microplastics.
The company’s purpose is to do good – we support the Charity patroned by Sir David Attenborough: World Land Trust. We use a carbon balancing program helping pay national park rangers salaries to protect the rainforests in Vietnam.
To date, by people using our products, we have saved over 50,000 trees and our goal is to save over 100,000 this year alone.
Substantial accomplishments to date
The company was created in January 2016
April 2016 - The company completed a rewards based crowdfund
April 2016 - Angel investment of £100k for 10% Equity.
August 2016 - Toilet tissues launch in market in the natural organic channel and on Amazon.
November 2016 - 2nd Angel Investment of £100k for 5% equity.
2017 - First International supermarket confirmed: BioPlanet.
June 2017 - First employee Kelly Burcher hired.
August 2017 - Sales grew to circa £20k monthly*, Seed round for 10% equity on Seedrs.
August 2017 - Founders Chris and Julie take a £24k graduate salary for the first time.
December 2017 - Team grew to 5 people and products sold in 5 countries.
March 2018 - Nominated Amazons choice in the UK for toilet tissue.
May 2018 - Sales Grew to £50k* a month listed with Ocado, Wholefoods, Planet Organic and As Nature Intended, also took 5% media for Equity deal with Northern and Shell at a £20m post-money valuation.
November 2018 - Seedrs pre-emption nearly 4x oversubscribed with pledges for over £100k in total received.
February 2019 - Listings with Boots and WHSmith.
April 2019 - Sales Grew to £250k* a month.
May 2019 - Second Seedrs round raises nearly £1.6m closing after just a few days in the public round.
December 2019 - Baby wipes ranked highest selling new product launch of 2019 by the Grocer and Nielsen Data.
January 2020 - Baby Wipes win product of the year 2020.
Feb 2020 - Featured on This Morning on ITV.
March 2020 - Monthly sales pass £500k* for the first time .
Current Balance Sheet over £3.5m* - there is no loans or debt in the company - operating in profit.
The company buys and sells bamboo tissue products
Gross Margins vary depending on product lines. Gross profit is typically circa 40%*.
The Cheeky Panda is profitable, and we are targeting a net profit margin of 20% going forwards.
The company seeks to grow revenue to over £20m a year with profits of £5m then list on the London Stock Exchange in the Growth Category.
*Figures based on unaudited management accounts.
Use of proceeds
While the company has a decent balance sheet, in order to support the purchasing of ever larger quantities of products to get sales to £20m a year we are going need more working capital to support growth. It is not being used for salaries or other fixed costs.