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The Cheeky Panda

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100% Ultra Sustainable, Low Carbon, Bamboo Tissue Products.

321%
 - 
Funded 6 Apr 2020
£750,024 target
£2,434,752 from 1,051 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thecheekypanda.co.uk
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 09936357
Incorporation date 5 Jan 2016
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Investment summary

Type Equity
Valuation (pre-money) £52.6M
Equity offered 4.38%
Tax relief

EIS

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Business highlights

  • Annualised revenue passes £7m (Based on Mar 2020)*
  • Brand Listed in Europe & Middle East
  • Brand covered by major UK media outlets
  • High growth of sales year on year
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Key features

  • Secondary Market
  • Seedrs nominee min. £36.00 +
  • Direct investment min. £50,000.00 +
  • Pay by Bank payments not accepted

Idea

Introduction

The Cheeky Panda offers a range of sustainable bamboo tissue and hygiene products that are available across Europe and the Middle East and some of the worlds top retailers including Boots, EkoPlaza, MonoPrix and Carrefour.

The Cheeky Panda is a category disruptor as we believe household tissue has seen very little innovation over the past few decades. Consumers seek more authentic and environmentally friendly brands and this is leading to mass adoption of the products and hundreds of 5 star reviews across multiple platforms including Amazon, Morrisions and Ocado.

The overall hygiene market is valued at over $200bn a year and our consumer research shows that we can be more than a 1% brand with more than 51% of people in a consumer survey saying they would swap from Kleenex to The Cheeky Panda.

Intended impact

The Cheeky Panda was created in 2016 by Chris Forbes and Julie Chen, with the goal of bringing the world’s fastest growing plant to the market as a more sustainable alternative to tree-based tissue.

The Cheeky Panda tissue range is unlike any other. As a green brand and B Corp, we hit all the current consumer trends, with our biodegradable wipe containing no microplastics.

The company’s purpose is to do good – we support the Charity patroned by Sir David Attenborough: World Land Trust. We use a carbon balancing program helping pay national park rangers salaries to protect the rainforests in Vietnam.

To date, by people using our products, we have saved over 50,000 trees and our goal is to save over 100,000 this year alone.

Substantial accomplishments to date

The company was created in January 2016

April 2016 - The company completed a rewards based crowdfund

April 2016 - Angel investment of £100k for 10% Equity.

August 2016 - Toilet tissues launch in market in the natural organic channel and on Amazon.

November 2016 - 2nd Angel Investment of £100k for 5% equity.

2017 - First International supermarket confirmed: BioPlanet.

June 2017 - First employee Kelly Burcher hired.

August 2017 - Sales grew to circa £20k monthly*, Seed round for 10% equity on Seedrs.

August 2017 - Founders Chris and Julie take a £24k graduate salary for the first time.

December 2017 - Team grew to 5 people and products sold in 5 countries.

March 2018 - Nominated Amazons choice in the UK for toilet tissue.

May 2018 - Sales Grew to £50k* a month listed with Ocado, Wholefoods, Planet Organic and As Nature Intended, also took 5% media for Equity deal with Northern and Shell at a £20m post-money valuation.

November 2018 - Seedrs pre-emption nearly 4x oversubscribed with pledges for over £100k in total received.

February 2019 - Listings with Boots and WHSmith.

April 2019 - Sales Grew to £250k* a month.

May 2019 - Second Seedrs round raises nearly £1.6m closing after just a few days in the public round.

December 2019 - Baby wipes ranked highest selling new product launch of 2019 by the Grocer and Nielsen Data.

January 2020 - Baby Wipes win product of the year 2020.

Feb 2020 - Featured on This Morning on ITV.

March 2020 - Monthly sales pass £500k* for the first time .

Current Balance Sheet over £3.5m* - there is no loans or debt in the company - operating in profit.

Monetisation strategy

The company buys and sells bamboo tissue products

Gross Margins vary depending on product lines. Gross profit is typically circa 40%*.

The Cheeky Panda is profitable, and we are targeting a net profit margin of 20% going forwards.

The company seeks to grow revenue to over £20m a year with profits of £5m then list on the London Stock Exchange in the Growth Category.

*Figures based on unaudited management accounts.

Use of proceeds

While the company has a decent balance sheet, in order to support the purchasing of ever larger quantities of products to get sales to £20m a year we are going need more working capital to support growth. It is not being used for salaries or other fixed costs.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £52,649,748

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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