CROSSIP

Idea

Introduction

CROSSIP is a non-alcoholic natural spirit company, founded by an award-winning drinks expert, Carl Anthony Brown. Our liquids contain absolutely no alcohol and are designed to be consumed like typical alcoholic spirits (recommended 25ml serving).

As a base for cocktails, like our Pure Negroni:

..or added to simple mixers, like our signature Smokey Cokey:

The problem we are solving is how to simulate the mature flavour, texture and mouthfeel of an adult drink, without the alcohol content. Think of the sharp bitter twist of a Negroni, the warmth in your throat of an Old Fashioned. The texture, the kick, the depth.

To do this, we use an in-house maceration process of raw botanicals and spices and extract these sensations. The result being CROSSIP. Unapologetically Bold.

Our mission is to provide consumers and drinks professionals globally with mightily flavoursome non-alcoholic liquids and prove that alcohol is not essential to enjoy a well-rounded and satisfying adult drink.

Monetisation strategy

No & Low drinks are still only 3.5% of total alcohol volume, leaving significant room for further growth in an ever health-conscious society.

“What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for reduced alcohol or alcohol-free drinks.” - Mark Meek, CEO of International Wines and Spirits Record.

Whilst the first category to take off was No & Low beers, alcohol-free spirits have started to follow in their footsteps. Currently, beer represents 75% of all No & Low beverages and spirits only 0.6%. This compares to traditional alcohol in which spirits have a much larger 24.7% market share. Therefore, as the market matures and spirits "catch up" there is huge upside. This is represented by the much higher CAGRs (compound annual growth rates) being forecasted in spirits, expected to grow by 14% annually in the next few years.

We will aim to tap into this growth by selling our drinks through a multi channel strategy.