Close

Jump to:

  • Navigation
  • Content
  • Footer
CROSSIP hero image

CROSSIP

Follow

A non-alcoholic natural spirit company, founded by an award-winning mixologist.

165%
 - 
5 days left
£400,005 target
£662,671 from 205 investors
More
Less

Business overview

Location Bury St. Edmunds, United Kingdom
Social media
Website www.crossipdrinks.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12488688
Incorporation date 28 Feb 2020
More
Less

Investment summary

Type Equity
Valuation (pre-money) £3.8M
Equity offered 15.01%
Share price £9.32
Tax relief

EIS

More
Less

Business highlights

  • Named Best Overall Non-Alcoholic Spirit 2021 by The Independent
  • Served by Delia Smith, "A superb and really clever invention"
  • Premium listings including Dishoom, Sticks’n’Sushi, Sushi Samba
  • Launched in Dubai: Spinney's (Waitrose) and Atlantis Hotel
More
Less

Key features

  • Secondary Market
  • Seedrs nominee min. £18.64 +
To see more log in or Sign up
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 205
  • Discussion
  • Documents

Idea

Introduction

CROSSIP is a non-alcoholic natural spirit company, founded by an award-winning drinks expert, Carl Anthony Brown. Our liquids contain absolutely no alcohol and are designed to be consumed like typical alcoholic spirits (recommended 25ml serving).

As a base for cocktails, like our Pure Negroni:

..or added to simple mixers, like our signature Smokey Cokey:

The problem we are solving is how to simulate the mature flavour, texture and mouthfeel of an adult drink, without the alcohol content. Think of the sharp bitter twist of a Negroni, the warmth in your throat of an Old Fashioned. The texture, the kick, the depth.

To do this, we use an in-house maceration process of raw botanicals and spices and extract these sensations. The result being CROSSIP. Unapologetically Bold.

Our mission is to provide consumers and drinks professionals globally with mightily flavoursome non-alcoholic liquids and prove that alcohol is not essential to enjoy a well-rounded and satisfying adult drink.

Monetisation strategy

No & Low drinks are still only 3.5% of total alcohol volume, leaving significant room for further growth in an ever health-conscious society.

“What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for reduced alcohol or alcohol-free drinks.” - Mark Meek, CEO of International Wines and Spirits Record.

Whilst the first category to take off was No & Low beers, alcohol-free spirits have started to follow in their footsteps. Currently, beer represents 75% of all No & Low beverages and spirits only 0.6%. This compares to traditional alcohol in which spirits have a much larger 24.7% market share. Therefore, as the market matures and spirits "catch up" there is huge upside. This is represented by the much higher CAGRs (compound annual growth rates) being forecasted in spirits, expected to grow by 14% annually in the next few years.

We will aim to tap into this growth by selling our drinks through a multi channel strategy.

Open an account to get access to more details about the CROSSIP campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to more details about the CROSSIP campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the team members of CROSSIP

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the CROSSIP campaign updates

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the list of investors in the CROSSIP campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the CROSSIP discussion

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the CROSSIP pitch deck and other documents

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Share on:

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,751,039

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This shareholding type is available and the minimum investment required to select it.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.