Spreading hap-pea-ness across the planet with our nutritious, tasty and sustainable Pea milks.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.thegoodpeaco.co.uk/ |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 12602434 |
Incorporation date | 14 May 2020 |
Investment summary
Business highlights
- 14,000+ nutritious, tasty & sustainable Pea milk cartons sold
- Stocked in Selfridges, 30 Independent stores (UK & Dubai)
- Vegfest Award 2022: Best Non-Alcoholic Vegan drink
- The global plant milk market is set to be worth £123bn by 2030
Idea
Introduction
Meet the pea milk brand born out of lockdown. We, Nikki & Su, realised that existing plant milks, lack protein, sustainability or were full of oils.
So we created our own, so the 48% of Brits who buy plant milk today can enjoy nutritious, tasty and planet-friendly plant milks, made from the goodness of yellow split peas and coconut cream.
Our Original flavour contains 34g protein/l and 150% calcium content of cow’s milk with added B12, D and Iodine. Our Barista froths like a dream in tea and coffee.
Our hero ingredient; the Yellow Split Pea, is nitrogen-fixing, meaning little-to-no fertilisers are required in the fields, keeping our lakes and oceans cleaner. Our milks are manufactured in the UK and our packaging is fully recyclable.
Our award-winning pea milks are free from dairy, nuts, lactose, gluten, oils and 100% vegan.
With the global plant milk market projected to reach £123 billion by 2030, it’s time to nourish the planet and its people with The Good Pea Co!
Monetisation strategy
Our goal is to first create a truly national brand, then a global brand and become the no 1 plant milk of choice in households across the globe.
The global pea milk market is set to reach over $208m by 2027 and we aim to take 3% of this in the UK, as well expanding internationally.
We generate revenue through sale of pea milks into retailers, wholesalers and direct to consumers online.
We plan to expand our wholesale functions by supplying to a larger share of the hospitality and education sector. We have won a listing with the national distributor, Sysco, home of Brakes, KFF and Fresh Direct.
Our key routes to market are:
1. UK Major Grocers and Premium Supermarkets.
2. Wholesale operations to focus on education and hospitality sectors, independent stores, and cafes across the UK.
3. Online – growing our e-commerce subscription model on our website.
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